Owner is looking to focus on new ventures and personal commitments
Description
An established, award-winning skincare and beauty brand is now available for acquisition. This profitable business boasts a strong reputation for quality and customer satisfaction. The brand is recognized across multiple channels for its effectiveness, innovation, and commitment to delivering premium skincare products.
Key Highlights:
Strong Financials: Total sales till date nearing $1.5 million. The business is profitable with a high customer retention rate. Established Online & Retail Presence: Products are sold through a robust online platform, as well as partnering physical retail outlets. The brand has a loyal customer base, with over 70% repeat clients. Impressive Social Media Reach: Close to 17,000 engaged followers across various social media platforms, providing excellent direct marketing channels and strong brand loyalty. Top-Rated Products: Thousands of 5-star reviews, with products highly praised by customers and beauty experts alike. Award-Winning: The brand has garnered over 20 beauty awards, with products featured in leading local publications such as major newspapers and top beauty magazines.
Why This Business is an Excellent Opportunity:
High Growth Potential: Strong foundations and significant opportunities for growth, including overseas expansion. Established Media & Influencer Relationships: The business has benefited from extensive media coverage and collaborations with influencers, enhancing visibility and trust. Scalable & Flexible: This brand is perfectly positioned for further development, either as a complementary product line for beauty salons or as a standalone business for an entrepreneur looking to capitalize on an established, reputable brand. Ideal Buyer: This business would be ideal for an existing beauty salon or spa looking to diversify and enhance their product offerings or for an entrepreneur seeking a profitable and well-structured beauty brand to scale. With a loyal customer base and a track record of growth, this opportunity promises a high return on investment.
Business Operation
1. Physical Assets: Inventory: $70,000 of inventory Fixture for Physical Store/Pop Up
2. Digital Assets: E-commerce Platform: The website and backend systems supporting online sales. Social Media Accounts: Engaged following of close to 17,000 across platforms, which is valuable for marketing and brand visibility. Customer Database: more than 3500 purchasing customers data on our website. Information on past and current customers, including contact details, purchase history, and preferences. Marketing Materials: Digital assets such as promotional videos, images, and campaigns already created. Email Lists: More than 5000 Subscribers for newsletters, offers, and marketing campaigns. Influencer and Media Relationships: Connections established for product promotions and collaborations. 3. Intangible Assets: Brand Name and Reputation: Established brand equity and strong market presence with over 20 beauty awards and media features in leading publications like The Straits Times, CNA, Harpers, and Women's Weekly. Trademarks: Trademarks in Singapore and other key international markets. (China, Indonesia, Australia, US, etc) Customer Loyalty: A strong repeat customer base (70%). Supplier Relationships: Established and reliable relationships with manufacturers and suppliers, ensuring consistent product quality. Partnerships: Partnerships with physical retail outlets that currently carry your products.
Facilities
The business has significant growth opportunities in several key areas: -Overseas Expansion: Currently retailing in Singapore, the brand holds trademarks in a few key international markets, providing a strong foundation for geographic expansion. With the growing demand for quality skincare globally, there is ample opportunity to enter new regions and increase revenue streams. -Product Range Expansion: The existing product lineup has been well-received, and there is potential to expand into complementary categories or introduce new products to meet evolving consumer needs. This can cater to a broader customer base and increase average order values. -Channels Expansion: While 95% of sales come from online channels, there is an untapped opportunity to develop a stronger physical retail presence through partnerships with more brick-and-mortar outlets or establishing standalone stores, providing customers with a tactile product experience and boosting brand visibility.
Expansion Potential
Training and Support: The business has recently transitioned to a 3PL fulfillment model, significantly reducing the owner's time commitment and headcount expenses, streamlining operations for ease of management. A dedicated marketing team member will continue under new ownership, ensuring continuity in brand promotion and customer engagement.
The current owner is also willing to assist with the transition for up to 2 months, providing valuable guidance on operations and potential expansion strategies. Longer transition support can be arranged under a mutually agreed salary plan to ensure a smooth handover and sustained business growth.
Support and Training
Property Information
Rent
Premise Status
The business operates primarily from a 3PL (Third-Party Logistics) fulfillment center, which handles the fulfillment of online orders, making up 95% of the total monthly revenue. Inventory is stored in a warehouse with a low rental cost. This efficient setup ensures streamlined operations and minimal overhead.
Singapore