Description
Business Overview
- Operates under the renowned bakery brand, mastering the art of artisan croissant baking with 9 months of successful operation in Singapore.
- Strategic locations in Orchard and the CBD, capitalizing on high foot traffic areas coveted by both local patrons and international tourists.
- Trending brand with a strong local following, as evidenced by features in Mothership, 8 World, Eatbook, Seth Lui, Nani Singapore, and many other media platforms.
- Robust infrastructure includes top-tier commercial bakery equipment such as branded proofers, ovens, and Hoshizaki refrigeration units, essential for maintaining product quality and efficiency.
- Financially sound with no outstanding loans; averages monthly sales of $40,000 per store, signalling strong customer demand and market growth potential within the bakery sector.
- With the master franchise agreement spanning 5 years and 9 months already in operation, there’s ample runway for further strategic development and revenue generation, renewal agreement will be done on a negotiable basis.
- Holds vital import and food licenses, ensuring streamlined operations and compliance with Singapore’s stringent food safety regulations.
- The business is set for expansion through cafe concepts and franchise programs, with warm leads ready for activation.
Products & Services Overview
- The product range includes artisan croissants and a wide variety of bakery items, such as different shapes of croissant dough, croffle, tarts, danishes, and breads, which are popular with both local customers and tourists.
- The main franchisor also owns a bubble tea brand, and the master franchise will have access to their bubble tea offerings.
- There is also flexibility for R&D to cater to local tastes and for innovative menu expansion in café concepts.
- The business does not rely solely on foot traffic; the buyer will also inherit a strong network of corporate clients for bulk orders and collaborations, including established partnerships with local banks for events.
Assets Overview
- The buyer will acquire the entire brand entity, which holds the master franchise of the brand in Singapore for another four years, along with its operational stores in Orchard and the CBD, as well as the deposit for the Suntec City café location.
- The business has successfully onboarded with leading food delivery services, including GrabFood, Deliveroo, Foodpanda, and Oddle Eats. Beyond delivery, the brand has also secured partnerships with key reward and promotional platforms such as Fave, Shopee, Classpass, NTUC Uplay, and Wellnex.
- The buyer is well-placed to execute the next phase of expansion, as the business is now franchise-ready and has amassed leads from over 40 potential franchisees. With over 900 active members, their membership program also represents a valuable intangible asset that provides not only a loyal customer base but also a powerful marketing and data-driven advantage.
Facilities Overview
The stores are located at Orchard (304 sqft) as a takeaway kiosk and in the CBD (473 sqft). Both store are equipped with branded proofers, commercial ovens, Hoshizaki freezers, chillers, and various baking equipment. The rental agreements for both locations were secured at attractive rates. Additionally, the brand has placed a deposit for a strategic cafe space at Suntec City, with direct access to Guoco Midtown.
Capitalization Overview
There are no outstanding loans, and the business is owned by the master franchise in Singapore, which employs 7 staff members.
Singapore
