We are known for its success in the Xinjiang cuisine segment, is now exploring an expansion into North-East Chinese cuisine with a fast-casual noodle bar concept. This new venture aims to cater to the mass market with a more accessible price point, a welcoming dining environment, and an efficient, technology-driven service model.
Market Position & Competitive Advantage Proven Success in Niche Chinese Cuisine – We have established ourself as a market leader in authentic, underrepresented Chinese regional cuisines in Singapore.
Lower Price Point for Wider Market Appeal – The new concept will offer noodle dishes priced between $8.90 - $12.90, significantly lower than our current restaurant’s range.
No Service Charge & GST – More attractive pricing for customers, increasing affordability and competitiveness. Fast-Casual Dining Model – A noodle bar setup rather than a full-service restaurant, allowing for faster table turnover and streamlined operations. Menu & Concept
The focus will be on North-East Chinese noodle dishes, including: ✅ Suan La Fen (Hot & Sour Glass Noodles) ✅ Liang Ban Mian (Cold Tossed Noodles) ✅ Additional Rice Options for variety
Operational Efficiency & Revenue Maximization QR Code Ordering System – Reduces manpower costs while encouraging customers to take their time ordering, leading to higher spending per visit. High-Volume, Low-Cost Model – The fast-casual setup allows for efficient operations, lower overheads, and better profit margins despite lower price points.
Investment Potential With our proven track record, unique market positioning, and growing demand for affordable, authentic regional Chinese cuisine, this new concept presents an exciting high-growth investment opportunity. Investors can capitalize on:
A scalable and replicable fast-casual model First-mover advantage in North-East Chinese cuisine A cost-efficient, technology-driven business model We welcome discussions with investors who share our vision for bringing authentic, high-quality North-East Chinese cuisine to the mass market.
Interested investors Whatsapp me at 8306 5334
Business Operation
Most existing Chinese restaurants operate in a full-service dining model with higher price points, service charges, and GST. Our fast-casual concept eliminates these barriers, making it more accessible.
Some specialty noodle shops serve Chinese-style noodles, but they primarily focus on Lanzhou beef noodles or Sichuan spicy noodles, which are different from North-East Chinese cuisine.
Haidilao & other hotpot chains offer Suan La Fen as a side dish, but their primary focus is hotpot, and they do not operate in the fast-casual space.
With minimal direct competition and a growing consumer interest in regional Chinese cuisines, our North-East Chinese fast-casual noodle bar presents a high-potential market entry with a strong competitive edge. Investors can capitalize on this opportunity to establish a first-mover brand in an underserved segment, setting the stage for rapid growth and expansion.
Competition
The fast-casual model allows for rapid replication in high-footfall areas, including shopping malls, business districts, and residential hubs.
Potential locations include Orchard, Bugis, Chinatown, Paya Lebar, Jurong East, and Tampines, where demand for affordable, authentic Chinese cuisine is strong.
Smaller footprint stores (compared to full-service restaurants) make leasing more cost-effective.
Singapore
